In a major move blending celebrity influence with public service, Riteish Deshmukh and Genelia Deshmukh have been officially appointed as brand ambassadors of the Maharashtra State Road Transport Corporation (MSRTC) for a five-year term. The announcement marks a strategic step to boost awareness around road safety, passenger responsibility, and social messaging across Maharashtra.
Official Announcement at Mantralaya
The formal agreement was signed at Mantralaya in the presence of key political leaders, including Devendra Fadnavis, Eknath Shinde, and Transport Minister Pratap Sarnaik, who also chairs MSRTC.
According to officials, the celebrity couple will actively participate in campaigns focused on:
- Road safety awareness
- Passenger education initiatives
- Social responsibility messaging
Their involvement is expected to amplify the reach of MSRTC’s public campaigns across urban and rural regions.
MSRTC: India’s Largest State Transport Network
MSRTC is not just another transport body—it is India’s largest state-run road transport corporation. With a fleet of over 16,000 buses and a workforce of approximately 86,000 employees, the organization plays a crucial role in Maharashtra’s daily life.
Key Facts About MSRTC:
- Serves more than 55 lakh passengers daily
- Connects remote villages to major cities
- Backbone of public transport in Maharashtra
- Focus on affordable and accessible travel
By bringing in high-profile ambassadors, MSRTC aims to strengthen its connection with passengers and promote safer travel habits.
Riteish Deshmukh’s Emotional Connection to MSRTC
Speaking after the announcement, Riteish Deshmukh shared a heartfelt connection with MSRTC. He recalled how both he and his father, the late Vilasrao Deshmukh, travelled in state transport buses during their early years.
He emphasized his commitment to the initiative, particularly highlighting the importance of avoiding drink and drive. His message aligns with ongoing efforts to reduce road accidents and improve commuter safety.
This personal association adds authenticity to the campaign, making it more relatable for the public.
Focus on Road Safety & Public Awareness Campaigns
The appointment is not just symbolic—it carries a strong social objective. With rising concerns around road safety in India, MSRTC plans to leverage the couple’s popularity to influence public behavior.
Campaign Goals Include:
- Promoting safe driving practices
- Spreading awareness about drunk driving risks
- Encouraging responsible passenger conduct
- Enhancing trust in public transport systems
The initiative aligns with broader government efforts to improve road safety standards across India.
A Look at Previous MSRTC Brand Ambassadors
Before Riteish and Genelia, MSRTC had collaborated with notable personalities. In 2023, Marathi actor Makarand Anaspure was appointed as brand ambassador, though his public engagement remained limited.
Nearly two decades ago, the late Vikram Gokhale also served in a similar role, contributing to the corporation’s outreach efforts.
The new appointment signals a renewed push for visibility and impact through consistent public engagement.
Why This Collaboration Matters for India
This partnership reflects a growing trend in India where celebrities are being used to drive public awareness campaigns. With their strong fan base and relatable image, Riteish and Genelia Deshmukh are well-positioned to influence millions.
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Final Thoughts
The appointment of Riteish and Genelia Deshmukh as MSRTC brand ambassadors is more than just a celebrity endorsement—it’s a strategic initiative aimed at improving road safety and strengthening public transport awareness in Maharashtra.
With their personal connection, mass appeal, and active involvement, this collaboration has the potential to create a meaningful impact across the state. The source of this news is Bollywood Hungama.
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